Strategy2018-10-07T12:34:12+00:00

The right strategy, people, processes, technology, and data collectively create frictionless, omnichannel experiences that drive engagement, revenue, and customer advocacy.

just say where. we’ll get there together

The Way Forward

Marketing is only as effective as the strategy behind it. Arke clarifies business goals to build best-in-class plans to drive engagement, revenue and advocacy.

We can execute against your fully-developed strategy, or lead plan development. As an impartial third party, we can help build consensus across departments, providing the systems and solutions stakeholders need to support success.

everything starts with strategy

Goals and foundational assets

create solutions with the outcome in mind

We ask clients to focus on the business problems they hope to solve. Once the objectives are clear, we help them develop a strategic plan – one that helps them make decisions easily and drive desired results.

The Arke team analyzes operations and systems. We devour and conduct research, study analytics and processes. Then we create the building blocks of strategy: target personas, present and future customer journeys, and technology recommendations. These foundational assets bring strategy to life.

Purposeful experience

Once a strategy and foundational components are in place we can build and leverage websites, content management systems (CMS), including e-commerce; customer relationship management (CRM), marketing automation platforms (MAP), and help develop or manage testing, and more. It all starts with strategy.

personas, journeys and platform recommendations

Strategic execution

redefining digital outcomes

True digital transformation is a business shift that runs deeper than advertising and promotion. We can partner with clients to reimagine all the points in the customer journey and suggest appropriate operations, sales, and marketing changes.

We bring aligned platforms into production and can work after delivery to maintain peak performance, always mindful of defined strategic goals.

Healio

Drive return on investment. Moving from Vision to Reality is one of the largest challenges faced by evolving organizations.

View Case Study

vision to reality

strategy

We work to align marketing technologies to your broader strategies, making sure you have a complete view of your organizational needs and a clear path to success.

“We’ve focused 100% of our energy and effort on technologies that influence the customer journey. We constantly ask what foundational infrastructure is necessary for an organization to move data between the tools and agile processes that they might adopt?”

Chris Spears
Chief Marketing Technology Officer, Arke