Digital changed the QSR landscape

60%

of guests said a positive experience will cause them to dine at the restaurant more frequently

Digital changed the QSR landscape

Customers demand service, speed and convenience from their favorite quick serve restaurants

36%

of guests said a good experience
has caused them to spend more at a restaurant

Guests with a positive experience,

41%

recommended the restaurant to family or friends

We look holistically at a restaurant’s marketing, technology, processes, and customer journey to bring a new perspective and create optimal guest experiences that result in customer advocacy. Arke’s restaurant experts know how to optimize your operations across all touchpoints that impact the customer experience. An investment in your brands experience will produce rewards. Ignoring it will deter success.

As the market continues to change, new technologies are being introduced, and new competition enters the space – it is crucial to be proactive. With our combined expertise, we can transform your business through technology and strategy to give you an advantage amongst the rising digital disruption to produce the desired results.

When guests had a poor experience,

73%

of them told their family and friends about the experience

How to create an experience to keep your customers coming back for seconds

“Being proactive is one of the ways our brand leads customer service. We want to deliver on excellence with every order. Arke helps us do that”

– Senior Marketing Leader at Atlanta-based QSR.

We know you are thinking about UberEats and DoorDash, alcohol delivery, nutritional menu items and pricing. Are you also thinking about digital experiences like push notifications of order readiness, integration of entertainment technology to make wait times more enjoyable and seamless digital payments?

There are a lot of ways to improve your customer’s experience with your brand in addition to quality food and value pricing. Arke can help you think through every step of the customer journey from digital ordering, pick-up, payment and reward incentives for future visits.

Recommendation: Create a Digitally Integrated QSR Journey

Recommendation:

Create a Digitally Integrated QSR Journey

Customer Journey Mapping for QSR experiences can become very complex. Should you start from first awareness on social, beacons to recognize your customers apps or facial recognition when someone enters a unit? Arke suggests mapping out a full journey and then creating a phased approach to direct your focus and investment. Many companies concentrate only through the sale, while many customers really want to build on their brand experiences through a loyalty stage. Arke has a variety of strategies to map the customer experience and identify where you can create a ‘WOW’ moment.

/ Learn More about Arke’s Journey Mapping Workbook for QSR/FSRs

Real results for real customers

Not only do we have the knowledge and skills, but we have the results to back up our claims. We are helping our QSR clients succeed in the evolving market by creating high demand with marketing technologies while managing that demand to produce enjoyable customer experiences.

Real results for real customers

Not only do we have the knowledge and skills, but we have the results to back up our claims. We are helping our QSR clients succeed in the evolving market by creating high demand with marketing technologies while managing that demand to produce enjoyable customer experiences.

Let’s Discuss Your QSR Needs
and How We Can Help You

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