Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.
Today, regardless of the industry, there's no shortage of data. The challenge is analyzing that data and taking action with it for better customer experience.
"CX all comes down to empathy and understanding. We need to understand our customers' journeys through our processes and with our services and products," said Colleen Nolan, business process manager for Cox Automotive.
"To improve our website experience, we had to address a problem. Consumers coming to our site were leaving very quickly. So we were in essence, causing our biggest loss of customers internally," said Jamie Miller, digital marketing manager for operations at D.R. Horton. Here's what the company did.
Arke CX Summit stressed the importance of empathy — of walking in your customers’ shoes and feeling what they experience. As Arke executives noted, technology just enables your marketing strategy. It's not a silver bullet for better customer experience.
The European Union's General Data Protection Regulation (GDPR) requires marketers to ensure adequate security to protect the privacy of data subjects. That means marketers should encrypt all personally identifiable information (PII), when the data is at rest as well as when it's in transit.
Grocers are making technology a priority and introducing a number of omnichannel features. That's paying off in better customer experience (CX). Here's how grocers (and all businesses) can adopt strategically important tech without losing sight of what customers love about them today.