ARKE’s second annual Customer Experience (CX) Summit focused on intersecting experience and results. Our objective was to give attendees actionable information they could use right away.
Based on feedback from participants like Rey Searles, vice president of marketing at Fort Lauderdale, Fla.-based Life Extension, we hit our mark.
“After every session, I was like, ‘Wow! Did they talk to our company because this is exactly what we’re going through and some of the challenges that we’re facing today,” Searles told me.
Looking at CX From Many Perspectives
Held at Atlanta’s Buckhead Club on March 29, ARKE‘s CX Summit attracted dozens of industry professionals interested in better customer experiences.
Mo Bunnell, founder and president of Atlanta’s Bunnell Idea Group (BIG), called the agenda impressive. He specifically cited the range of speakers, all aligned around a common thread of the today’s key topics in marketing and business development. “But they all had a completely different perspective. I found that so interesting,” he said.
Patrick Kelly, assistant vice president of emerging technologies at San Antonio, Texas-based USAA, urged attendees to differentiate themselves with excellent customer experience. “With all the choices people have before them, you have a very, very limited time to engage your customer,” he said.
‘Do Good’ With Customer Experience
Ellen Adair Wyche, Strategic Development Consultant at Atlanta Hospital Hospitality House, explained how creating great customer experiences also helps build great communities. She suggested we look at companies through the lens of how we connect — “not just in terms of doing well, but doing good.”
Ashish Bisaria, SVP, North American Operations at Norcross, Ga.-based FLEETCOR, explained the nuances of digital transformation. In fact, he gave us an absolute recipe for enabling transformation in your own organization. “To help a company successfully transform, it is very helpful to use storytelling to help set the stage,” he said. It keeps everyone “updated and engaged all along the journey,” he added.
ARKE CX Summit: Learning, Sharing Knowledge
Bunnell also taught us a lot about communication and focusing in on the ways people think land earn. “Learn how people learn and then apply it to human behavioral science, psychology, and neuroscience. Learn why people make the decisions they make,” Bunnell said.
ARKE’s Chief Marketing Technology Officer Chris Spears, said ARKE focuses on customer experience and creating results for customers. “This has allowed us to become experts in this category. At an event like our CX Summit, we can turn around and share that knowledge with other people.
“We’re passionate about these topics. And it’s great to bring other experts together and let them talk about these issues, too,” he said.
How can we help you advance your brand experiences? Share your questions and concerns in the comments below.