When we at Arke bring up the concept of brand experience, it’s interesting to consider what we hear from potential customers.
Most of our competitors come in and suggest the obvious. “You need a new website.” “You need a new email campaign.”
They tend to pitch something very specific.
And while we can deliver all of those things, we focus on the big idea of brand experience.
Understanding Brand Experience
Brand experience is not just how you communicate with your prospects or your employees or your partners or your distributors. It encompasses all of your key stakeholders — because they each have a piece of that chain in how you sell to your clients.
Supported by the customer journey, physical and digital channels, and strategically important technology, it sets the priority as the quality of a user’s experience.
With brand experience, you have to think holistically.