Ryan Kramer works in global brand and web marketing at Atlanta-based Secureworks, a global cybersecurity company. He’s responsible for visual brand identity, public-facing websites, SEO, and marketing technology.
For him, customer experience starts with education and knowledge sharing.
Educating Clients, Improving CX
“There are a lot of challenges, a lot of threat actors in the world. But we also have a lot of positive spin on making sure that we’re doing the best we can for our clients to help them understand the threats.
“So from a client experience standpoint, it’s about understanding what they’re trying to achieve — and sometimes helping them understand what it is they’re trying to achieve because they may not know.
“We have a lot of different personas that we target in the market and we approach our thought leadership same way. Educating our clients is the first thing. Then it’s about building their understanding of what the threat is, how to attack it.
“Obviously, for us, it’s about coming to the other side and saying, ‘OK, we have services and we have a lot of different ways that we can help you protect and defend yourself against the threat.'”
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For More Information
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Atlanta-based Arke develops strategies and implements digital technologies for better brand experience for your customers.