Sabrina Sexton leads global digital marketing and customer experience for a $1.5 billion division of Stanley Black & Decker, a Fortune 500 company. Before joining Stanley Black & Decker, she spent the first half of her career in the agency and consulting world before moving client-side to lead teams at SunTrust, NCR, and the American Cancer Society.
CX Drives Successful Relationships
“Customer experience is the sum of all of the interactions and moments and opportunities for influence that a customer or prospect has with your business. It defines your brand, the essence of who you are as a company.
“And it’s shaped by the journey people take as they interact with your brand. It includes all of the things that might affect their perceptions of their ability to do business with you and their level of happiness with you as a brand and a business.
“Customer experience provides us the opportunity to differentiate ourselves. It enables us to compete on something beyond price, lead-time, inventory, stock position.
“At the end of the day, we want to make sure we help our customers be more successful. If one of our partners needs a price, we want to provide it when they need it. We want to help our (Original Equipment Manufacturer) OEM customers deliver better products to their customers and their consumers.”
For More Information
- Is Your Business Ready to Compete on Experience?
- 8 Authentic Ideas to Help You Design the Most Successful Marketing
- Why It’s Hard to Give Customers the Experience They Want
- Keep Your Customers Satisfied: 4 Questions You Need to Ask
Atlanta-based Arke develops strategies and implements digital technologies for better brand experience for your customers.