Arke will lead as many as six sessions at Sitecore Symposium in Orlando this October. The presentations directly involve nine Arke team members. They were recognized for their abilities to use, develop, innovate, optimize, and create exceptional experiences with the Sitecore Experience Platform.
Sitecore Symposium 2018 is a 2.5-day event that brings together Sitecore experts, partners, and customers to learn, network, and preview Sitecore’s latest innovations. The conference will run Oct. 8 through 11 at the Walt Disney World Swan and Dolphin Resort in Orlando.
Symposium Aims to ‘Elevate the Experience’
At Symposium, Sitecore will offer more than 100 sessions spanning five tracks to showcase proven strategies to “elevate the experience” and stay ahead of customers’ expectations.
“We’re really excited Sitecore selected so many of our submissions for presentation this year. This is a great opportunity to share our Sitecore knowledge and insights,” said Arke Co-Founder and CMTO Chris Spears.
9 Arke Team Members Involved
- Arke CEO Eric Stoll and VP of Strategy Margaret Wise will explainRethinking personalization after GDPR. Under the GDPR, marketers must earn the right to communicate with consumers. That means it is imperative to start with a strategy, particularly around personalization.
- Front-End Developer Chad Carpenter will discuss Augmented reality experiences powered by Sitecore JSS. Augmented reality (AR) is here. And it’s easier than you think to create engaging user experiences.
- Sitecore architect Bill Cacy and Practice Director Patrick Perrone will explain how to
Deploy Sitecore with zero downtime. From synchronizing content to redirecting incoming Internet traffic, they’ll perform a demo of a blue-green deployment.
- Business analyst/strategist Erin Blake and User Experience Designer Lindsay Hawkins collaborated with Client Partner Natalie Weathers to explore Retooling the B2B customer experience.Curran Ethridge, Vice President of Customer Experience at Stanley Engineered Fastening, will join Blake on stage at Sitecore Symposium. Together, they’ll discuss how Arke redesigned the digital program that drives awareness and sales for the largest B2B division under the Stanley Black & Decker umbrella.
- Weathers was also selected to discuss a buyer-centric demand program. Arke designed the program to drive sustainable revenue for a travel company that recently entered the B2B space.
Sitecore’s Market-Leading Experience Platform
Sitecore started in Denmark in 2001. Since then, the platform has matured from a content management system (CMS) to a comprehensive digital experience platform (DXP).
A basic CMS helps businesses organize text, images, data, and other collateral to support their online presence. DXPs build on that basic foundation to enable great digital experiences across channels and digital touchpoints.
In essence, they aim to eliminate the fragmented experience that can stem from loosely affiliated applications.
Early this year, Gartner named Sitecore a Leader among 21 vendors in its first Magic Quadrant for Digital Experience Platforms (DXPs).
Gartner defines a digital experience platform (DXP), “as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.”
Arke’s Relationship With Sitecore
Sitecore has “never built a single solution for a customer.” Instead, it relies on a Sitecore Solution Partners provide professional services focused on strategy, implementation, and support of its digital marketing technology.
Sitecore classifies its partners by tiers to help its customers make the best choice of an implementation provider.
The lowest tiers recognize companies that know the basics or successfully delivered a single project. Upper tiers acknowledge companies that delivering on Sitecore’s complete vision for customer experience management.
Arke is one of just 29 companies of hundreds worldwide to earn the highest possible rating — Sitecore Platinum Partner status.
Sitecore recognizes Platinum Partners for the depth of their Sitecore knowledge and best practices. They are also selected for their abilities to deliver successful projects and their industry thought leadership.
Select the Right Implementation Partner
Andy Uzick is vice president of MarTech Innovation at Arke and a Sitecore MVP. He said it’s important for Sitecore customers to understand the Sitecore partner philosophy.
“Most organizations find it effective to leverage an experienced implementer. It’s critical to get to know potential partners, evaluate their organizational fit, and examine their ability to meet your challenges. It’s every bit as important as researching their reputation and experience,” he said.