“Ride the Experience” Promotion Raises $50k+
Adding up the gifts of Sitecore matching every 3-minute bike ride with a $25 donation plus our bike giveaway sweepstakes and fundraising campaign, the conference donated well over $50,000 to SickKids. Thanks to all who made time to visit our booth, ride for SickKids, and register for the Arke + Cannondale “ride the experience” sweepstakes.
As a bonus, we used Sitecore xDB to track all the offline interactions happening on the showroom floor, like visiting the booth and riding the bikes, to the online interactions like using the conference apps, to create a marketer’s dashboard showing how those activities contributed donations to SickKids.
Arke’s dashboards displayed realtime visualizations, including at-a-glance tracking of fundraising and social media buzz, as well as measurement of how the conference as a whole was moving through the fundraising “journey”. This was measured similarly to a conventional “buyer journey,” with phases like awareness, convert, nurture, close and advocate.
These visualizations were an interesting way to see how dashboards can help us understand our customers’ journeys as they are happening, and helped drive (or pedal to) a great outcome for SickKids. If time got away from you, don’t worry. There’s still time to donate; just click here.