For Immediate Release
Atlanta-based private equity firm NRD Capital and Arke partner to deliver bold new agency model for Arke’s Fortune 5000 clients.
NRD’s private equity investment will support Arke’s ambition to be among the first consultancies worldwide to meet client needs through a fully outcome-based agency model.
Traditionally, digital brand agencies like Arke have been hired for fixed projects with set terms. Today’s marketplace, however, demands more responsiveness and an ongoing relationship.
As an industry leader in this transition, Arke expects transformative results. “We’re thrilled at the new possibilities we can unlock with this simpler, more powerful agency model,” explained Chris Spears, Co-Founder and Chief Marketing Technologist at Arke. “Because we’ll only get paid for our promised performance, we can guarantee that we’ll exceed expectations every time.”
“NRD Capital’s investment in Arke is a vote of confidence in our new model, and will let us scale to meet growing demand,” says Eric Stoll, Co-Founder and Chief Executive Officer at Arke. “NRD’s investment accelerates Arke’s remarkable growth. We couldn’t be more thrilled to join with NRD Capital in making these agency innovations a reality.”
“We’re proud to partner with Eric, Chris and the rest of the Arke management team,” said NRD Capital Founder and Managing Partner Aziz Hashim. “Arke is reinventing the digital brand agency model, and we look forward to supporting them in their growth.”
About NRD Capital Management, LLC
NRD Capital Management, LLC, founded by Aziz Hashim, is a private equity firm that invests in companies offering superior products/services and compelling unit-level economics. By infusing capital and applying operating expertise, NRD guides its investments towards strategic growth. The fund invests in small to mid-sized brands (franchise and non-franchise), both domestic and international, primarily focusing on restaurants, technologies and service/retail opportunities. Through the NRD Foundation, the firm supports non-profit and for-profit international organizations that create entrepreneurs, foster financial independence, and power academic research focused on franchise entrepreneurship. For additional information, please visit www.nrdcapital.com.
Press and Media Inquiries:
Arke is an Atlanta-based brand experience consultancy specializing in strategic implementations of marketing technology solutions. Built from our roots in technology and experience design, Arke drives the next generation of experience-focused businesses. By leveraging the right people, processes, marketing technologies, and data, we produce meaningful and measurable results for our customers.
Arke. Experience. Results.