In today’s day and age, it’s easy to get lost in the abundance of data, systems, and processes at our fingertips. The key to keeping your digital marketing manageable and productive is to simplify your marketing technology stack and remain focused on the end goal.

Arke’s CRO, Margaret Wise, had the opportunity to speak on the subject at Atlanta CX Talks 2019. A few tactics she shared to accomplish a simplified, yet effective digital marketing program are:

  • Customer journey maps are your friend (Ours can be too! Check it out)
  • Document your current MarTech stack
  • Create a model for measurement

Watch Margaret’s 10-minute presentation to learn more tips, how Arke helped keep its MarTech simple and the results that followed.

Want to connect with Margaret? Reach out to or schedule time directly on the calendar at