Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.
This story is about the shopping experience. More specifically it's about the shocking failures of retailers to craft inviting in-store experiences as well as to seamlessly link those experiences to their digital channels.
Online shopping today generally occurs alongside many other digital activities. On average, mobile shoppers will visit six apps — and spend less than four minutes on each one.
Personalized marketing has evolved from a novelty to an expectation. Generic marketing strategies are as outdated as landline telephones — and are more likely to shrink your customer base than expand it.
While analytics should promote faster and easier decision-making, it's often just an unrealized goal. So what's the source of this disconnection? Odds are it's a people — and strategy — problem.
The US Dept. of Transportation received slightly more air travel complaints in 2017 than it did in 2016. But airline customer experience isn't as bad as it was 30 years ago, which optimists may interpret as a sign of better things to come.
Today we're wading into the big, messy world of digital-infused marketing, and highlighting the ideas of eight industry thought leaders. Sometimes, nothing opens your eyes more than looking at situations from other points-of-view.