Thinking 2018-04-25T21:10:08+00:00

Thinking

Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.

2105, 2018

Delight Your Customers? The ‘Godfather of CRM’ Says Fuhgeddaboudit

By | May 21st, 2018|

CX thought leader Paul Greenberg said companies and brands simply cannot delight their customers all the time. Is it a more authentic goal to resolve customers' needs by delivering the right product or service — in a way that makes those customers feel heard and validated? When you value your customers, you will succeed, Greenberg said.

805, 2018

Practical Application of the GDPR for Marketers: Data Retention, Erasure, Access Requests, Preference Management

By | May 8th, 2018|

The GDPR requires marketers to thoughtfully consider the length of time they retain the personally identifiable information (PII) they collect. Marketers can set their own retention policies based on the needs of their organization. However, once a policy is adopted it must be strictly followed.

705, 2018

How to Overcome Digital Transformation Dread and Future-Proof Your Business

By | May 7th, 2018|

Digital transformation is to the C-suite what performance reviews are to most employees: a source of unease and anxiety. Unlike most company-wide initiatives, digital transformation is an amorphous concept without a track record. Here's how to master what even Forrester calls it hard to define.

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