Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.
A flurry of recent surveys paint a puzzling picture of customers who are both dissatisfied with the customer service they now receive but uninterested in deeper in-store engagement. The customer experience they want straddles the line between friendly and aloof. And it's not easy to get right.
Toys R Us is history and more than 31,000 people are losing their jobs. What's worse, many more job losses could follow unless toy suppliers find new outlets for the products they formerly sold to the toy seller. How can suppliers find new life when their main sales channel dies?
Customers want what they want. They're also savvy enough to get it - even when businesses throw obstacles in their paths. Just look at all the pets in your local airport terminal. Are they really all emotional support animals?
When businesses stop selling and start listening, they gain the expertise they need to help their customers reach their goals. Mo Bunnell, founder of Bunnell Idea Group, will explore this topic April 18 at Arke's annual Customer Experience Summit.
While there may be some correlation between customer experience and stock performance, it's not the single most important factor when it comes to mastering the economics of the CX journey. The important thing is striking the right balance between what customers expect and what financially makes sense for your company to deliver.
This is the day most Americans are struggling with the effects of daylight saving time (DST), said Erik Herzog, of Washington University in St. Louis. At a time when we're all trying to deliver excellent brand experiences, it's good to recognize potential obstacles and acknowledge science may not be on our side today.