Thinking 2018-04-03T13:07:57+00:00

Thinking

Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.

1804, 2018

Can You Keep Up With Your Customers’ ‘Outrageous Expectations?’

By | April 18th, 2018|

Customers now have clear expectations of how businesses are supposed to treat them and what those businesses should know about them. At the Arke CX Summit, Arke VP of Strategy Margaret Wise and Chris Spears, Arke co-founder and CMTO, explained why businesses need to address them to maintain a competitive edge.

1704, 2018

Why You Need to Rethink Your Market Segmentation to Reach Today’s Consumers

By | April 17th, 2018|

In theory, segmentation and personalization are complementary, working synergistically to produce the best marketing campaigns. But Professor and Author Michael Solomon argues segmentation is ready for disruption because people now "change their identities faster than a chameleon changes color."

1604, 2018

Practical Application of the GDPR for Marketers: Consent and Data Governance

By | April 16th, 2018|

The EU's General Data Protection Regulation (GDPR) requires marketers to validate each data exchange before accepting the personal information a website visitor may provide. It also requires businesses to have a known, documented, and governed approach for personal information.

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