Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.
Can the EU's General Data Protection Regulation (GDPR) help you deliver value to your customers? Maybe. But in these early days of the law marketers are facing challenges.
Excellent, effortless customer experience is easy to discuss but hard to provide. Arke starts with the end in mind and asks its clients to focus on the business problems they hope to solve.
Customer journey maps illustrate the steps your customers navigate to engage with your company. They also help keep companies focused on customers rather than themselves.
What's the right time to reach consumers with your marketing messages? It's hard but not impossible to get right — especially in a multi-channel world where time has all but lost its meaning. Read new research from Google and Bain & Co.
Sitecore Experience Commerce 9 aims to make implementations faster and easier. It blends "content, commerce, and contextual intelligence" and introduces "easier-to-use, faster business tools unified in one view."
People are the heart of every digital transformation. Their wants and needs should drive every corporate technology decision. But too often, organizations make technology the priority.