Elevate your brand experience with the latest ideas and insights on marketing technologies, strategies, and ways to improve connections with your customers.
Arke executives collaborated with leading customer experience professionals to define, discuss, and design paths for successful digital transformation at the third annual Arke CX Summit. Panelists and speakers told attendees that digital customer experience is a business imperative.
Customers now have clear expectations of how businesses are supposed to treat them and what those businesses should know about them. At the Arke CX Summit, Arke VP of Strategy Margaret Wise and Chris Spears, Arke co-founder and CMTO, explained why businesses need to address them to maintain a competitive edge.
In theory, segmentation and personalization are complementary, working synergistically to produce the best marketing campaigns. But Professor and Author Michael Solomon argues segmentation is ready for disruption because people now "change their identities faster than a chameleon changes color."
The EU's General Data Protection Regulation (GDPR) requires marketers to validate each data exchange before accepting the personal information a website visitor may provide. It also requires businesses to have a known, documented, and governed approach for personal information.
Wegmans, H-E-B, Citizens Bank, credit unions, Publix, and Subway earned the highest overall ratings, while CarMax, Spirit Airlines, Optimum, Medicaid, and Comcast received the lowest in the 2018 Temkin Experience Ratings. How can you use the data to improve customer experience?
Arke helps companies enhance customer experience and build empathy by "stitching together the marketing technology platforms they use," Arke VP Margaret Wise told broadcaster Dana Barrett.